Common sense

Common sense

Some fans cannot understand why their team does not win a championship every year. If the team won the championship last year, then they should win it this year, right? Since the team has the same coaches, then fans think they should have a replica team year in and year out.

Fans with common sense understand players on a team change yearly in high school and college. The chemistry is different with different player talent and leadership. Like Forrest Gump said about a box of chocolates, you just do not know what you will get.

The following is a fictitious story about a business in Houston of people not using common sense. Heidi is proprietor of a bar in Houston. She realizes most of her customers are unemployed drinkers and can no longer afford to patronize her bar. To solve this problem, she came up with a new marketing plan allowing her customers to drink now and pay later.

She keeps track of the drinks consumed on a ledger (thereby granting loans). Word got around about Heidi’s new plan and in just a matter of a few days, her business was full of customers. By providing her customers’ freedom from immediate payment demands, Heidi gets no resistance when at regular intervals she increased the costs of drinks. Heidi’s gross sales volume increased massively.







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