Smarmy vs. smart

When it comes to stories, most of us prefer tacky over technical. Tacky trumps substance. Or these days, attack-y Trump deflects substance. That certainly could explain the decidedly non-substantive high interest in Jeff Bezos, one of President Tweet’s favorite targets. (True, there are thousands of favorite targets on Trump’s list.)

Normally, Bezos does not generate sordid fascination. The founder of Amazon, he is the richest man in the world, and he does own The Washington Post, as any reader can tell you after being treated to that disclaimer in parentheses every time the Post does a story about him or his various diverse business interests. He’s also famously publicity-shy.

These days, though, the Post has been riddled with parentheses as the paper joins media everywhere in chronicling the Bezos Scandal Chronicles.



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